The Near-Victory That Weâre Still Fighting For
đ§ź Life Before the Vaccine: Everyone Got It
If you were born before 1963, you probably had the measles.
It was almost a childhood rite of passageâan illness so common that it was simply expected. In the United States, 90% of children had measles by age 15. But make no mistake: it wasnât just a harmless rash and fever.
Measles could be severeâeven deadly. It caused high fevers, deep coughs, inflamed eyes, and a spreading rash that often covered the entire body. One in 20 children developed pneumonia. One in 1,000 developed encephalitisâa dangerous brain swelling that could cause permanent disability or death.
And one in every few thousand children who recovered from measles would, years later, develop SSPE (subacute sclerosing panencephalitis), a rare but fatal neurological disorder that slowly erased their mind and body.
“We thought of it as a routine illness,” said one nurse who worked in pediatric wards in the 1950s. “But there were always some who didnât go home.”
đ The Measles Epidemics
Every two to three years, epidemics swept through schools and communities. It didnât matter if you were rich or poor, rural or urban. If one child in a class got measles, half the class might be home within a week.
In the U.S. alone:
- 3 to 4 million people were infected every year
- 400â500 people died
- 48,000 were hospitalized
- 1,000 suffered permanent brain damage
Worldwide, measles killed an estimated 2.6 million people every year as late as the 1980sâmost of them young children.
There was no treatment. Just care, quarantine, and hope.
đ§Ź The Scientist Who Cracked the Code
The breakthrough came from a quiet, determined virologist named Dr. John Enders, often called “The Father of Modern Vaccines.”
In 1954, Enders and his teamâincluding Drs. Thomas Peebles and Samuel Katzâmanaged to isolate the measles virus from an infected child and grow it in the lab. It was a critical first step.
After years of careful attenuationâweakening the virus so it could train the immune system without causing illnessâthe team developed the first measles vaccine, licensed in 1963.
Enders had already shared a Nobel Prize in 1954 for his work on the polio vaccine. But he considered the measles vaccine one of his greatest achievements.
đ The Vaccination Campaign Begins
The early version of the vaccine had some side effects, so it was soon replaced with an improved live attenuated vaccine in 1968. By the 1970s, measles cases in the U.S. were falling fast.
By the 1980s, public health officials knew that a single dose wasnât always enough. A second dose became standardâusually given around age 4 or 5.
The result?
- In 1980, measles caused 2.6 million deaths globally
- By 2016, that number had dropped to under 90,000
Thatâs a 96% reduction in measles deathsâa public health triumph that often goes uncelebrated.
đ A Global Fight with Stunning Results
The Measles & Rubella Initiative, launched in 2001 by the WHO, UNICEF, and other partners, helped deliver billions of vaccine doses worldwide.
Thanks to mass vaccination campaigns:
- Measles deaths in Africa dropped by 92%
- Countries across the Americas, Europe, and Southeast Asia reported years without a single endemic case
- From 2000 to 2021, measles vaccination prevented an estimated 56 million deaths
And yetâŚ
đ A Comeback Nobody Asked For
In 2000, measles was declared eliminated in the United Statesâmeaning there was no continuous transmission. But it didnât last.
By the 2010s, vaccine hesitancy began to erode hard-won progress. Fueled by misinformation and distrust, some parents began skipping the MMR (measles, mumps, rubella) vaccine. Pockets of under-vaccination grew.
In 2019, the U.S. saw its largest measles outbreak in 25 years.
Globally, the COVID-19 pandemic disrupted routine childhood immunizations. In 2022 alone, more than 130,000 people died of measlesâmost of them children.

đ§ What Makes Measles So Dangerous
Measles isnât just dangerous because of the acute illnessâit also suppresses the immune system. Scientists call it “immune amnesia.” After infection, the body literally forgets how to fight off other diseases it previously learned to handle.
Studies show that measles infection can erase 20â70% of the bodyâs existing immune memory.
Thatâs why measles outbreaks often lead to secondary spikes in pneumonia, diarrhea, and other infectionsâeven weeks later.
⨠Why This Story Matters
The measles vaccine is one of the safest and most effective tools in all of medicine.
One shot gives over 93% protection. Two doses? 97%.
And yet weâre at risk of losing groundânot because the vaccine doesnât work, but because weâve forgotten what the disease was like.
The story of measles reminds us that public health victories are fragile. Theyâre not guaranteed. They must be renewedâgeneration by generationâwith trust, effort, and memory.
đŁ What We Can Learn
Measles showed us what global coordination could achieve.
It also shows us what happens when complacency sets in.
In a world where misinformation spreads faster than any virus, remembering our history may be the most important kind of immunity we can build.
Our ‘When The World Got Better’ Series
- When The World Got Better: Smallpox
- When The World Got Better: Polio
- When The World Got Better: Measles
- When The World Got Better: HBV
- When The World Got Better: Hib vaccine
- When The World Got Better: mRNA vaccines
- When The World Got Better: Influenza
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Last Updated on June 30, 2025







